TORONTO, ONTARIO – If anyone (other than a saavy virtual assistant) knows how to utilize social media to their benefit, it’s Dana White. The brash, tough talking UFC president has a whopping one million followers on Twitter (more than Dr. Dre, more than Michael Phelps and even more than presidential candidate Mitt Romney).
So what is the reason for Dana’s success on the web? Sowing the seed, not just collecting the harvest he says. “Twitter is amazing. You can talk directly with your fans instantly. Why would I not want to talk to somebody who loves what I do just as much as I do,” White said. “Makes no sense to me… I could sit there and hang out and talk with the fans all day.”
But it’s not just about how much you give back. In a post Panda/Penguin world, the quality of the material you share is of great importance. We got a reminder of this again on March 15th with Google’s latest Panda update, which once against had many website owners pulling their hair out.
I am happy to say we made it out unscathed…
Creating more value by focusing on quality rather than quantity seems to be the new buzz idea in the internet marketing community, so much so that the “content is king” phrase is quickly turning into a cliche. Regardless of this, if you apply it to the different social media platforms you are using and you will undoubtedly see success. All people who are afraid to use social media feel that way because at first, you have to put more into it than you get out of it.
Gone are the days of using spam methods to gain more influence in your market so if you are working with an IT/business process outsourcing company or a digital agency you will want to keep this in mind to avoid long-term problems. If you focus to bringing forth fruitful content which users want to share and engage with, in the long run you will see the results and your rankings and popularity will go up… for the long term.
If you are new to SEO, you REALLY have to remember that spam and unethical SEO practices have become one of Google’s main targets…
Unethical SEO methods that may work today, may be penalized tomorrow and the fact that Google is making these changes is good for everybody in the long run. The tweeters and bloggers creating original content both stand to benefit, along with the users who are always seeking out and depending on quality in their Google search results. The authenticity and recognition nowadays comes more from giving than receiving and many internet marketers are learning this the hard way.
While some people may be eating sour grapes when it comes to these changes, the important thing to realize is that when quality wins, everybody wins. A good user experience and high quality internet content is beneficial for all. If there’s one thing I’ve learned with GoVirtual Assistant, it’s the importance of being able to acquire high quality search engine results when trying to Google solutions for the problems I encounter on a daily basis. In the land of digital marketing and media, money can’t buy love the way it once could. If you want someone to work with your brand, you have to give them incentive to do so. One thing is for sure, it is no longer enough to simply say “Hey you, wanna buy something from me?”
In this new age, the most successful companies in social media are the ones with the simplest and most effective strategy. There is no more shortcuts, and expertise counts more than building thousands of low quality links. Being complicated does not fit in with social media marketing and in the future those who follow these simple guidelines and focus on hard work and quality content will win.
Luckily we have a good team of virtual assistants to help us with some of that hard work…
Speaking of hard work, Josh Bachynski has put a lot of work into the following video which explains what Panda and Penguin is for those who are new to this concept:
In conclusion, the latest Panda update has once again showed us that a commitment to creating high quality content and a solid social media platform to get this content out to the masses is quickly replacing the old shady techniques of link building and forum spamming. And come to think of it, who could argue with that?