Is SEO dead? Is guest blogging really over? Can a site get penalized for guest blogging done in the past? These are the kind of questions I’ve been hearing a lot lately.
Since Google’s Matt Cutts seems to have struck fear into the hearts of so many, I thought I would take this opportunity to record my first ever video blog on this very topic:
To go a little further into what I stated in the video, my opinion is that SEO could never be dead. Although it has certainly been demonized lately, search engine optimization will always be an important concept within internet marketing. What has changed and will continue to change however is the way we do SEO.
It is very well known that Google measures the amount of time people spend on a website, as well as how often they click back to the search page.
Taking this into account, it’s very easy to come to the realization that even if you manage to rank your site on top of the first page of Google, if the content is not high quality it will only stay there for so long and eventually be replaced by high-quality and more engaging websites… The kind of websites that we can all learn from and enjoy browsing.
The fact is, there is only one way to do SEO going forward, and that is putting substance and passion into your web pages. The beautiful part of this is that it allows smaller websites who produce great content to be on a more even playing field with bigger websites who may have a lot of money to spend on buying links and traffic. Here is an image I posted on Google+ last week which relates to this point:
So do you think SEO is dead? I look forward to doing a lot more of these type of blogs going forward, so let me know what you would like to see in future videos.