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Many of you may know Bruce Buffer as the voice of the octagon for the Ultimate Fighting Championship. Apart from being a notable sports announcer, Bruce is a businessman & marketing genius in his own right. With hard work, and some excellent branding he has managed to turn his brother Michael Buffer’s “Let’s Get Ready To Rumble” catch phrase into a franchise worth millions of dollars. In the following video which was filmed at JT Foxx’s “Mega Partnering 4 – The World’s #1 Wealth Networking Conference”, Bruce talks about how he got started & the basic of branding your business.